BANK OF MALDIVES CELEBRATES FIVE YEARS OF PARTNERSHIP WITH AMERICAN EXPRESS
Bank of Maldives Plc. 13th May, 2010 – Bank of Maldives, the largest card issuer and acquirer in Maldives, celebrated five years of successful partnership with American Express at a ceremony held in Male’. To mark the occasion, Bank of Maldives organized a public reception at Holiday Inn, Male’, wherein Bank of Maldives and American Express reaffirmed their commitment to providing superior products and services by announcing the introduction of new products, benefits and features – some of which would be experienced for the first time by Maldivian Cardmembers.
Mr. Ali Hashim, Minister of Finance and Treasury of Government of Maldives was the Chief Guest of the reception, and several senior government officials and prominent business people graced the celebration and witnessed the commemoration of the partnership.
Mr. Ganesan Subramanyam, Managing Director and Chief Executive Officer of Bank of Maldives said, “The strategic alliance between Bank of Maldives and American Express, formed in 2004, has brought American Express Card benefits to an exclusive group of Maldivians, and we have helped American Express expand its brand presence and Cardmember base in Maldives. Bank of Maldives continually strives to enhance the value for Cardmembers by introducing better services and innovative products in partnership with American Express.”
“At American Express, we are proud to celebrate this landmark event with Bank of Maldives. As a leading global payment network, the American Express brand is well recognized by discerning customers around the world. With Bank of Maldives’ strong distribution network, highly professional management team and established customer base in Maldives, we are confident that our partnership will continue to bring significant benefits for both parties,” said Ms. Ng, Siew Choo, Group General Manager, American Express, Global Network Services, Japan, Asia Pacific, Australia. “Combining the strength of the American Express brand and our global expertise with Bank of Maldives’ local knowledge and skills, we are able to deliver superior products which will attract more loyal customers to the Bank – ultimately, the Maldivian consumers and merchants are the main beneficiaries of this partnership,” she emphasized.
To mark the fifth anniversary of partnership, American Express and Bank of Maldives introduced the Bank of Maldives American Express® Debit Cards, which, for the first time, are being made available for local use in Maldives. The American Express-branded debit cards, developed exclusively for local use in the Maldives market, come with a host of benefits designed for local Maldivian consumers. The Bank of Maldives American Express Debit Cards will offer dining and special shopping benefits at some of the finest restaurants and retail outlets in Maldives. Bank of Maldives also announced an exciting lucky draw program through which, every month, ten Cardmembers will win back their monthly spend until May 2011. In addition, there is an annual grand prize of RF100, 000 to be won.
Bank of Maldives and American Express also added some outstanding benefits for its American Express Credit Cardmembers, many of which are industry firsts in Maldives. For example, Cardmembers can enjoy exclusive overseas offers on accommodation, health care and education from renowned establishments in India and Sri Lanka, and while they travel, they will have peace of mind with comprehensive Travel Accident and Travel Inconvenience Insurance. Another unique feature is access to globaleshop, an online shopping portal that allows Cardmembers to shop all over the world from the comfort of their homes. American Express Gold Cardmembers will enjoy special privileges, including higher travel insurance cover, access to priority banking services, and customers with high deposit balances would earn a 2% rebate.
The Managing Director of Bank of Maldives further stated that the partnership has brought world class services associated with the prestigious American Express brand to Bank of Maldives Cardmembers and merchants and has contributed to making Maldives a high end tourist destination that appeals to affluent customers worldwide.
About Bank of Maldives
Bank of Maldives is the first and only indigenous bank in Maldives with over 27 years experience in helping and facilitating to achieve financial goals of the community. Commencing with retail banking in 1982, Bank of Maldives has grown and prospered to become the leading financial services organisation in Maldives with over 260,000 accounts supported by over 770 staff. Bank of Maldives has the widest payment network along with the largest branch coverage and a centralized on-line system supporting banking facilities anywhere in the world. Bank of Maldives continues to maintain the loyalty of clients in the provision of quality services and is proud to serve the nation as the leading bank in the Maldives. Learn more at www.bankofmaldives.com.mv
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Since 1996, American Express has been pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide. American Express has now established 129 partnerships in 129 markets across the world. Learn more at www.americanexpress.com and connect with us on www.facebook.com/americanexpress, www.twitter.com/americanexpress and www.youtube.com/americanexpress